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In what it believes is a first for the steel sector, Macsteel has launched an e-commerce B2B platform to sell steel online, giving customers 24/7 access to a sales and enquiry environment.

“Business is no longer constrained to the hours between 8am and 5pm, and we found that many of our customers handle their administration and place their orders after hours. In order to enable an effective online ordering system, we added a constant enquiry option to facilitate a seamless process,” says Candice Menoita, senior marketing manager at Macsteel.

She adds that customers have always been central to Macsteel’s operations and this initiative improves customer service by enabling them to place orders and interact with sales staff at their convenience, with no downtime, for optimal time prioritisation.

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