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FAIRVALE – The organisation hopes to create awareness and increase support about the enormity of abandoned children in South Africa.

Impilo Child Protection and Adoption Services has collected 3 500 Babygros to create awareness about the enormity of abandoned children in South Africa.

The organisation launched its Born to Make a Difference campaign on 13 June in Fairvale to increase awareness and support and build a dynamic network to help provide some of these children with a full and productive life.

According to statistics presented at the launch, an estimated 3 500 babies are abandoned each year in South Africa – this figure only includes survivors. Macsteel’s group corporate social responsibility manager Kim Allan said the campaign aims to draw attention to this horrendous fact and this relates to survivors only.

Allan said welfare is one of the company’s key corporate social responsibility initiatives (CSI) and Macsteel’s support of Impilo (one of several companies they support) forms part of that. This is closely aligned to the company’s CSI strategic approach to ensure that its corporate responsibility initiatives have a strong corporate citizenship component.

“Impilo exists to give these children a chance at growing up and having a better life.