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Macsteel focuses on customer centricity by relocating to a new home

03 November 2021

To provide a more customer-centric approach to servicing their customers, Macsteel Service Centres SA (Pty) Ltd is moving into a state-of-the-art facility in Johannesburg. Macsteel City is located at 233 Barbara Rd, Elandsfontein, and is designed to benefit Macsteel customers by offering much larger inventory, speed of deliveries, and efficiencies.

“Macsteel has been growing its legacy for 116 years. A new step in our legacy journey is Pursuing Reinvention to ensure we remain relevant, agile, and focused on providing the best solution and service to our customers,” says Macsteel Chief Operating Officer, Tom Cowan.  “We know how important it is for our customers to have ease of access and options, so by consolidating our Gauteng customer facing staff and their support function, we ensure a far better and integrated customer experience.

Macsteel City warehouses are equipped with the latest technology allowing the business to digitise key operations, so all inventory moving in and out of the warehouse will now be barcoded and can be tracked anywhere in the country.  “Digitisation has been a key focus for Macsteel as it enables us to have information at our fingertips as well as develop operational scenarios to make informed decisions.  It has been one of the significant areas where the business has focused their efforts to evolve the business, streamline operational efficiency and ensure long-term relevance, agility, and sustainability”, says Cowan.

“Macsteel City allows us an opportunity to improve our offering completely with our prime focus being the customer. There are plans to ensure all lighting used is changed to LED as well as future strategies to install solar panels which will significantly reduce our electricity costs freeing up capital to invest in core areas of our business that will drive customer benefits and growth.”

“We are excited about Macsteel City and understand that change is necessary, especially if we want to align with and meet the needs of our customers.  We need to remain adaptable to ensure a sustainable competitive edge,” concludes Cowan.

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