02 April, 2024

Macsteel stands tall against Childhood Cancer…in their Flip Flops

The Macsteel Cares initiative did their name proud this February when they challenged Macsteel employees to swop their usual choice of footwear for flip flops in support of CHOC, the Childhood Cancer Foundation. The company’s almost 3000 employees, at outlets across the country, took up the challenge and did not disappoint when it came to originality and solid team spirit.

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“Initiatives like Flip Flop Day gets causes like Childhood Cancer some much needed attention,” says Macsteel Group CEO, Mike Benfield.

Statistics indicate that between 800 to 1 000 South African children are diagnosed with cancer annually. CHOC supports these children and their families with basic necessities, including nutritional support (food parcels), and bereavement support. The CHOC accommodation facilities offer a home away from home for children and their parents/caregivers during treatment and follow up visits. Their psychosocial team bring much needed support to children, parents and family members, as well as support to the medical and nursing staff.

“Flip Flop Day is a big success at Macsteel every year,” says Group CSR Manager, Kim Allan. “Our employees never fail to inspire and open their hearts to worthy causes like this one. While we are having fun, we get to contribute to a worthy cause and get our employees talking about these important causes”.
“Flip Flop Day is a big success at Macsteel every year,” says Group CSR Manager, Kim Allan. “Our employees never fail to inspire and open their hearts to worthy causes like this one. While we are having fun, we get to contribute to a worthy cause and get our employees talking about these important causes”.
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It is estimated that at least half of all children with cancer in South Africa are never diagnosed. Two thirds of children with cancer never reach a specialist treatment centre in South Africa. The majority of those that do, are in advanced stages of the illness. If detected early however, most children can be treated successfully.

To find out more about CHOC visit https://choc.org.za/.

It is estimated that at least half of all children with cancer in South Africa are never diagnosed. Two thirds of children with cancer never reach a specialist treatment centre in South Africa. The majority of those that do, are in advanced stages of the illness. If detected early however, most children can be treated successfully.

To find out more about CHOC visit https://choc.org.za/.

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