Corporate Social Responsibility

Corporate Social Responsibility

INTRODUCTION

Macsteel has a long history of offering support to community projects for sport development, making donations to community organisations and NGOs, as well as making contributions through other corporate sponsorships. With the introduction of DTI codes of good practice, new challenges and opportunities have opened, in relation to the way in which CSR is implemented at Macsteel.  The move towards sustainability reporting, and the holistic treatment of good citizenship activities, also lends itself to a more integrated approach to CSR.  Macsteel intends realigning and refocusing its corporate social investment programme in accordance with these changing factors.

Our new positioning statement is Pursuing Reinvention, this is very appropriate to both the Steel industry and South Africa. We at Macsteel are very proud to be part of the transformation journey in South Africa and being a good corporate citizen. Our investments in our corporate social responsibility program is part of this journey of reinvention and transformation – helping South and South Africans deal with our past and move towards a better future for all.

Mike Benfield, Group CEO, Macsteel

Our CSR programmes are all designed to proactively add value for all our stakeholders, and we are proud, as we continue our journey in this space, as exceptional transformation change agents.

With our Macsteel values in mind, we aim to connect, nurture relationships, collaborate and impact the social fabric of our surrounding communities. We respond to needs by providing resources to organisations with the capacity to effectively empower the wider community. Thus, our main focus areas include economic development, education and capacity building, health & wellness (including sport and recreation), community involvement programme and welfare. 

VISION MISSION & STRATEGIC OBJECTIVES

CSR Vision

To be a socially responsible organisation involved in the development and upliftment of communities in the surrounding areas in which the company operates.

CSR Mission

To actively contribute to the upliftment of disadvantaged communities surrounding our operations and those communities from which we source our labour, through efficient and effective social investment programmes in both the identified priority focus and geographical areas.

CSR Strategic Objectives

The main objective is to have an impactful CSR strategy for Macsteel that is aligned to:-

  • The requirements of BBBEE scorecard targets as informed by the DTI Codes of Good Practice
  • Development needs of society as informed by the local context
  • Industry relevant initiatives
  • Corporate brand reputation
Cpt Courage 20180711-052

QUICK STATS

The work done by the department has produced an immeasurable impact in the lives of the beneficiaries. We often speak of social return on investment, which means that beyond the quantitative figures we can provide, our satisfaction comes from the value we can help create within communities. With that said:

Over 50 communities impacted through our pillars

86 Usizo customers
impacted

Over R146.9 million contributed to the South African economy

42 completed Space Renewal projects

OUR PROJECTS

USIZO PROJECTS

The USIZO Supplier Development Programme is designed to strengthen the capacity of SMMEs across all sectors by offering sustainable solutions to overcome their operational limitations. In addition, the programme promotes gender and racial equalities as well as empowering youth-owned small businesses.

The USIZO Programme provides less stringent access to trade credit for SMMEs, with favourable cash flow terms, in order to bring previously excluded entrepreneurs without collateral into the credit value chain. Job creation and poverty eradication through USIZO’s supplier development programme garnered two awards for Macsteel in 2019. Prior to the USIZO model, no comparable finance product existed to support SMMEs for start-up and early business development. Within five years of its inception, USIZO’s impact resulted in a contribution of over R146.9 million to the economy and provision for 1014 jobs (784 maintained and 230 new jobs created) – simultaneously enabling Macsteel to bring previously excluded SMMEs into the finance value chain.

ms usizologo stack - Macsteel

Now fully integrated throughout Macsteel’s operations, USIZO provides participants with access to funding, industry-related mentoring, and manufacturing opportunities.

The USIZO Programme provides program participants with access to non-financial support through business mentorship and industry-related transfer of skills. In a non-financial capacity, Macsteel collaborates with various business development programmes including Black Umbrellas, Market Access Platform and Lepharo – all enjoying strong business alliances formed from strategic partnerships with Macsteel.  Macsteel’s Economic Development strategy also includes linkages: creating links to connect business services with communities and clients.

The USIZO Programme provides access to market opportunities for SMMEs in the USIZO programme. Under the USIZO banner, Macsteel’s innovative Space Renewal Programme enables SMME vendor development and manufacturing opportunities. Numerous space renewal projects have significant social value, bringing suppliers and communities together. Instances include the manufacturing of playground equipment for Children of the Dawn, manufacturing and fabrication of water tank stands for Roundabout Water Solutions and Etafeni Day Care’s security installations. 

OTHER PROJECTS

EDUCATION & CAPACITY BUILDING: FOUNDATION YEARS (PRIMARY SCHOOL) SHINE LITERACY PROGRAMME

Endorsed by Macsteel Cares, the SHINE Literacy Programme uses colourful storybooks to help young school-goers learn to read, so they can read to learn. Answering a desperate need for young schoolchildren in disadvantaged communities to become educationally empowered through improved reading skills, the SHINE Literacy Programme involves dedicated volunteers in a guided reading programme for 98 Grade 2 learners from Goede Hoep Primary School in 2020 – 2021.

HEALTH & WELLNESS: SUBSTANCE ABUSE – SILKWORTH AFTER-CARE CENTRE

A recognised medical disease, substance abuse affects many communities, but the ongoing partnership between Macsteel and Germiston’s Silkworth Recovery Centre benefits thousands. In 2020, Macsteel’s donation to the centre’s Kemoja programme helped 17 000 participants. Macsteel also linked Silkworth with the Department of Education and Social Development, to launch the centre’s awareness and treatment programmes in schools, reaching over one hundred thousand people in the past year.

COMMUNITY INVOLVEMENT PROGRAMME: REACH FOR A DREAM FOUNDATION 

Loads of fun, adrenaline and adventure with Reach for a Dream. As part of its Employee Volunteer Participation, Macsteel Cares hosted 6 Captain Courage events last year. The Reach for A Dream foundation identifies local hospitals with seriously ill boys and, with Macsteelers’ enthusiastic support, provides adventure activities to help encourage their fighting spirit. Often, the state of the boys’ health means a lot of grit is necessary. A certificate of bravery and a Captain Courage medal to 60 boys serve as reminders that they can overcome any challenge.

COMMUNITY INVOLVEMENT PROGRAMME: GALWAY CONNECT

Galway Primary School in partnership with Macsteel proudly presents Galway Connect, a community initiative aimed at empowering and capacitating communities to distribute and manage resources in a manner that produces sustainable outcomes. In 2018, Macsteel identified Galway Primary School as the most suitable agent for pioneering such a programme for both school and broader community. A collaborative programme whereby private entities transfer skills knowledge – from finance to management to legal expertise – Galway Connect is successfully amplifying the quality of education at the school through skills development for educators, stakeholder support and learner development.

COMMUNITY INVOLVEMENT: BUILDINGFOR BETTER ROUNDABOUT WATER SOLUTIONS TO WATER SCARCITY

Non-profit Roundabout Water Solutions innovatively brings water to rural primary schools where there is no reliable source. Macsteel’s community involvement programme seeks out initiatives that contribute to building a better community. By means of a kid’s merry-go-round called a PlayPump, clean drinking water is drawn up, out of a borehole into a storage tank, as the children play. To date, Macsteel has ensured the installation of 27 tank-stands to the benefit of over 8 500 teachers and learners.  The return on Macsteel’s investment in terms of quality of life is immeasurable.

COMMUNITY INVOLVEMENT: SPONSORSHIP & VOLUNTEER PROGRAMME NIGHT OF A THOUSAND DRAWINGS

Coming fresh off the launch of our Pay It Forward initiative, Night of 1000 Drawings, was a great way for our Macsteelers to connect with one another and get involved with the community for a great cause. All our Macsteelers took part in this initiative very enthusiastically, creating A5 doodle-art pieces to sell at the Night of 1000 Drawings – an inner-city art exhibition that raises funds for education assistance. The event is well-aligned with Macsteel’s CSR objectives to encourage economic development in the inner-city. It also meets Macsteel’s criteria for corporate involvement, and health and wellness through recreation. Covid-19 put the project on hold, but we look forward to participating in the next event soon.

1/6

OTHER PROJECTS

EDUCATION & CAPACITY BUILDING: FOUNDATION YEARS (PRIMARY SCHOOL) SHINE LITERACY PROGRAMME

Endorsed by Macsteel Cares, the SHINE Literacy Programme uses colourful storybooks to help young school-goers learn to read, so they can read to learn. Answering a desperate need for young schoolchildren in disadvantaged communities to become educationally empowered through improved reading skills, the SHINE Literacy Programme involves dedicated volunteers in a guided reading programme for 98 Grade 2 learners from Goede Hoep Primary School in 2020 – 2021.

1/6

HEALTH & WELLNESS: SUBSTANCE ABUSE – SILKWORTH AFTER-CARE CENTRE

A recognised medical disease, substance abuse affects many communities, but the ongoing partnership between Macsteel and Germiston’s Silkworth Recovery Centre benefits thousands. In 2020, Macsteel’s donation to the centre’s Kemoja programme helped 17 000 participants. Macsteel also linked Silkworth with the Department of Education and Social Development, to launch the centre’s awareness and treatment programmes in schools, reaching over one hundred thousand people in the past year.

2/6

COMMUNITY INVOLVEMENT PROGRAMME: REACH FOR A DREAM FOUNDATION 

Loads of fun, adrenaline and adventure with Reach for a Dream. As part of its Employee Volunteer Participation, Macsteel Cares hosted 6 Captain Courage events last year. The Reach for A Dream foundation identifies local hospitals with seriously ill boys and, with Macsteelers’ enthusiastic support, provides adventure activities to help encourage their fighting spirit. Often, the state of the boys’ health means a lot of grit is necessary. A certificate of bravery and a Captain Courage medal to 60 boys serve as reminders that they can overcome any challenge.

3/6

COMMUNITY INVOLVEMENT PROGRAMME: GALWAY CONNECT

Galway Primary School in partnership with Macsteel proudly presents Galway Connect, a community initiative aimed at empowering and capacitating communities to distribute and manage resources in a manner that produces sustainable outcomes. In 2018, Macsteel identified Galway Primary School as the most suitable agent for pioneering such a programme for both school and broader community. A collaborative programme whereby private entities transfer skills knowledge – from finance to management to legal expertise – Galway Connect is successfully amplifying the quality of education at the school through skills development for educators, stakeholder support and learner development.

4/6

COMMUNITY INVOLVEMENT: BUILDINGFOR BETTER ROUNDABOUT WATER SOLUTIONS TO WATER SCARCITY

Non-profit Roundabout Water Solutions innovatively brings water to rural primary schools where there is no reliable source. Macsteel’s community involvement programme seeks out initiatives that contribute to building a better community. By means of a kid’s merry-go-round called a PlayPump, clean drinking water is drawn up, out of a borehole into a storage tank, as the children play. To date, Macsteel has ensured the installation of 27 tank-stands to the benefit of over 8 500 teachers and learners.  The return on Macsteel’s investment in terms of quality of life is immeasurable.

5/6

COMMUNITY INVOLVEMENT: SPONSORSHIP & VOLUNTEER PROGRAMME NIGHT OF A THOUSAND DRAWINGS

Coming fresh off the launch of our Pay It Forward initiative, Night of 1000 Drawings, was a great way for our Macsteelers to connect with one another and get involved with the community for a great cause. All our Macsteelers took part in this initiative very enthusiastically, creating A5 doodle-art pieces to sell at the Night of 1000 Drawings – an inner-city art exhibition that raises funds for education assistance. The event is well-aligned with Macsteel’s CSR objectives to encourage economic development in the inner-city. It also meets Macsteel’s criteria for corporate involvement, and health and wellness through recreation. Covid-19 put the project on hold, but we look forward to participating in the next event soon.

6/6

Testimonials

1/5

We at Silkworth Recovery and Care Centre can never express our gratitude to Macsteel for supporting us and lending a helping hand wherever possible. New doors have opened for us which we would never have dreamed of.
Belinda and the Silkworth Team

We would like to extend our sincere thanks to Macsteel for the wonderful support that we have received from you over the last three years. In particular, we wish to express our gratitude for your continued support during 2020, a year of unprecedented upheaval and challenge, and a year in which many companies withdrew their support for non-profit organisations.
Colin Morris, Roundabout Water Solutions Director

Macsteel’s great accomplishment of investing resources through the Galway Connect Programme, which is highly beneficial to the little ones from Galway Primary school, gives new meaning and adds substance to this African Proverb. Please accept our sincere gratitude. Your involvement in Education places steel reinforcing to lay a strong foundation in our community’s future.
Koos Pretorius, Galway Primary School Principal

We’re very excited to have now synthesised our partnership into a joint collaboration in the Macsteel USIZO programme. This is particularly relevant given the government’s economic recovery programme following the impact of the Covid-19 pandemic lockdown which has a strong focus on localisation, providing opportunities to small businesses and a significant infrastructure component, where demand for steel products will be strong.
Mark Frankel, Black Umbrella CEO

This is the difference MACSTEEL has made in the lives of our learners. Saying thank you just doesn’t seem enough.”
Theresa, Makabongwe Passionate Principal.